Honda - the process of its internationalization

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Referat, Hausaufgabe, Honda - the process of its internationalization
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Honda the process of its internationalization Universiteit Maastricht Faculty of Economics and Business Administration Maastricht, December 2001 Schmidt, SW I 111732 Student International Business Studies Course Code: 0925 Group number: 12 Tutor: Marco Broekman Writing assignment Block 1.2 Table of contents 1. Introduction 3 2. Honda s internationalization process 3 2.1 First steps of internationalization 3 2.2 Change of strategic approach 3 2.3 Change in manufacturing 4 3. Conclusion 5 References 6 1. Introduction Honda Motor Co., including its subsidiaries, is a large, multi-national company that manufactures a range of products including automobiles, motorcycles and lawn mowers. The company was established in 1948 and has become one of the leading manufacturers in the world. There are ...

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