Principles of Marketing - Advertising

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Referat, Hausaufgabe, Principles of Marketing - Advertising
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Referat
Principles of Marketing & Advertising -Final Exam- Global Industry - An industry in which the strategic positions of competitors in given geographic or national markets are affected by their overall global positions. Global firm - A firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages that are not available to purely domestic competitors. Tariff - A tax levied by a government against certain imported products. Tariffs are designed to raise revenues or to protect domestic firms. Quota - A limit on the amount of goods that an importing country will accept in certain product categories; it is designed to conserve on foreign exchange and to protect local industry and employment. Exchange controls - Government limit on the amount of its ...

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