Advertising

Schlagwörter:
Referat, Hausaufgabe, Advertising
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Referat
Table of Contents Introduction .....................................................3 2. Advertising in today´s society................................3 3. Advertising agencies and the making of an ad.............4 3.1. Keywords.....................................................................4 3.2. Very important for the advertiser: the AIDA formula..........5 4. Advertisement types.............................................5 4.1. Above the line...............................................................5 4.2. Below the Line...............................................................6 5. Taking a commercial to pieces..................................7 6. The Influence of Advertisements on the Customers´ Shopping Behaviour..............................................................7 6.1. Psychological tricks.........................................................7 7. How to avoid advertising traps..............................8 8. Sources...............................................................8 9. Examples for advertisements ADVERTISING -THE ART OF PERSUASION- 1. Introduction In 1927 the British novelist Aldous Huxley wrote a brief but remarkable essay entitled Advertisement. In it Huxley wrote that he had discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective sonnets, good enough to take in ...

Autor:
Kategorie:
Englisch
Anzahl Wörter:
1636
Art:
Referat
Sprache:
Englisch
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