Honda - the process of its internationalization

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Referat, Hausaufgabe, Honda - the process of its internationalization
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Honda the process of its internationalization Universiteit Maastricht Faculty of Economics and Business Administration Maastricht, December 2001 Schmidt, SW I 111732 Student International Business Studies Course Code: 0925 Group number: 12 Tutor: Marco Broekman Writing assignment Block 1.2 Table of contents 1. Introduction 3 2. Honda s internationalization process 3 2.1 First steps of internationalization 3 2.2 Change of strategic approach 3 2.3 Change in manufacturing 4 3. Conclusion 5 References 6 1. Introduction Honda Motor Co., including its subsidiaries, is a large, multi-national company that manufactures a range of products including automobiles, motorcycles and lawn mowers. The company was established in 1948 and has become one of the leading manufacturers in the world. There are 119 production facilities in 33 countries that supply Honda products to nearly every country in the world. The question arises how Honda was able to become one of the most successful car-manufacturers on a global scale. An answer to this question will be given by showing Honda s first steps and the change of its strategies in the process of internationalization on the example USA. Furthermore, Honda s change in manufacturing will be discussed and afterwards, a conclusion will be given. 2. Honda s internationalization process 2.1 First steps of internationalization Honda s internationalization began in 1959, when it founded the subsidiary Honda Motor Co. Inc. in the United States. Cars were ...

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Sonstiges
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1233
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Referat
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Deutsch
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