Principles of Marketing - Advertising

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Principles of Marketing & Advertising -Final Exam- Global Industry - An industry in which the strategic positions of competitors in given geographic or national markets are affected by their overall global positions. Global firm - A firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages that are not available to purely domestic competitors. Tariff - A tax levied by a government against certain imported products. Tariffs are designed to raise revenues or to protect domestic firms. Quota - A limit on the amount of goods that an importing country will accept in certain product categories; it is designed to conserve on foreign exchange and to protect local industry and employment. Exchange controls - Government limit on the amount of its foreign exchange with other countries and on its exchange rate to other currencies. Nontariff trade barriers - Nonmonetary barriers to foreign products, such as biases against a foreign company s bids or product standards that go against a foreign company s product features. Economic community - A group of nations organized to work toward common goals in the regulation of international trade (free trade zones). Subsistence economy - the vast majority of people in a s.e. engage in simple agriculture. Raw-material-exporting economy - these economies are rich in one or more natural resources but poor in other ways. Much of their revenue comes from exporting these resources. Industrializing ...

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